The Automotive Business Management program prepares individuals for professional and essential support positions in the automotive industry sectors such as dealerships and the aftermarket industry. Students are also provided with opportunities to explore possibilities of entrepreneurship within the automotive industry. The program includes introductory business courses and specific automotive courses that explore various facets of the automotive industry. The co-operative work experience is a vital component of the program allowing students to confirm their career choice and to develop a network to establish their career path. Graduates of the program will have the skills, knowledge, and experience to assume a position in a broad range of organizations within the automotive industry. Graduates may find employment leading to management in automotive dealership operations or management (parts, sales, service and finance), automotive manufacturer entry-level positions, finance companies, aftermarket companies, and insurance or credit companies.

Program Learning Outcomes

  • analyze and apply principles based on historical, current and future trends in the automotive wholesaling and retailing, aftermarket and manufacturing sectors of the automotive industry;
  • apply in a professional manner a customer service approach to quality service and satisfaction in accordance with the Canadian regulatory legislation and ethical practices within the automotive industry;
  • utilize effective leadership and management skills with respect to problem solving and prevention for human, physical and financial resources;
  • research, organize, evaluate, synthesize and analyze financial, economic and statistical information for business decision making purposes based on global thinking;
  • develop marketing strategies for the automotive retail and wholesale businesses; relate the functions and operations of the basic automotive components and related systems to the automotive sales and customer service environment;
  • relate the benefits of cultural diversity to personal growth and to the development of business strategies nationally and internationally;
  • develop short term and long term, personal and professional goals and develop personal relationships that assist with ongoing career planning;
  • apply computer literacy skills and effective oral and written communication skills appropriate to the business environment;
  • practice interpersonal and team building skills and recognize a variety of leadership styles;
  • value the importance of entrepreneurial initiative and the ability to respond to change;
  • develop an appreciation for life-long learning and a broad range of interests.


Instructional Activities, Design and Delivery Mode

The program consists of ten 45-hour courses at the certificate level, and a Capstone Project. Upon successful completion of ten additional 45-hour courses at the diploma level, graduates are awarded our College Diploma.

Evaluation of Student Learning

Evaluation of student learning is based on completion of course assignments or projects. Due dates and criteria for successful completion of each course assignment will be outlined by the instructor at the beginning of each course.

Courses and Outlines

Course NameCourse CodeCourse LevelCourse IDCourse CreditCourse Outline
Financial AccountingAUTO-ACC1AUTO-ACC-0013In this course, students are provided with knowledge of basic accounting procedures and theory. Students are taught the steps of the accounting cycle that result in useful information being produced for decision makers. Also included are adjusting entries, the preparation of financial statements, merchandising activities, and accounting information systems.
Concepts of Automotive IndustryAUTO-CON1AUTO-CON-0013In this course, students learn the history of the automobile industry, tracing its evolution from its beginning to the present day. Marketing decisions by automobile manufacturers that have developed and shaped the industry as we know it today are examined. The impact and influence by the automobile industry on economic, social, cultural, political, technological and environmental issues are discussed. A guest speaker series provides students exposure to senior leaders chosen to reflect the diversity of the automotive industry. Through the speakers, students learn key success factors for organizations in different sectors of the industry, current issues challenging these organizations, and the value of networking to building a career.
Automotive technology fundamentalsAUTO-TEC1AUTO-TEC-0013In this course, students are provided with basic technical knowledge of the automobile. Students become familiar with automotive terminology, as well as the recent developments in automobile technology.
Automotive Aftermarket FundamentalsAUTO-AFT1AUTO-AFT-0013In this course, students are introduced to the vast size and importance of the automotive aftermarket to the automotive industry of Canada. Furthermore, students examine the proliferation of products and services offered, as well as the job and career opportunities available in this segment of the automotive industry
Human Resource ManagementAUTO-RES1AUTO-RES-0013Students are introduced to the management of an organization's workforce through the design and implementation of effective human resources policies and procedures. Current Canadian issues and practices are examined. Topics include the need for human resources management and its growing professionalism; human resource planning including job design and analysis; recruitment and selection; compensation; employee development; workplace health and safety; and employee relations.
Principles of MarketingAUTO-MAR1AUTO-MAR-0013This course is an introduction to the fundamentals of marketing. In addition to the “four Ps” of marketing—product, price, place, and promotion—students will be introduced to how marketers create customer-driven marketing strategies based on their research and understanding of the marketing environment and customers. Students will develop a marketing plan and integrated marketing communications (IMC) plan based on a case study, which will be assessed on students’ application of marketing terminology and processes and in the professionalism of their work. Additionally, students will complete assignments, quizzes, and exams.
Advertising EssentialsAUTO-ADV1AUTO-ADV-0013In this course, students are introduced to advertising and marketing communications, its role in the marketing mix, and its relationship to business strategy and planning. Students examine the various roles within advertising agencies and marketing departments and their relationship to other business functions, current industry trends, and successful advertising campaigns. Students learn to prepare marketing communications materials and select appropriate media.
Automotive Law and EthicsAUTO-ETH1AUTO-ETH-0013In this course, students are made aware of the responsibilities, both legal and ethical, of the individual working in the automotive industry primarily at a retail level either in dealership or aftermarket. Students examine the regulatory laws affecting the automotive industry and industry self-regulation. Students are also challenged to consider conduct that is not prescribed by law, namely, ethical issues that arise in business in general and in the automotive industry in particular.
Personal SellingAUTO-PSE1AUTO-PSE-0013In this course, students learn the basic concepts and practices of relationship selling. The focus is on a "how to" approach, which stresses learning by doing through examples, exercises and role-playing of selling situations. The skills developed in this course are applicable in all aspects of life: course work, job search, career sales, and idea presentation.
Warehouse and Inventory ManagementAUTO-WIN1AUTO-WIN-0013Provides a basic understanding of the major factors in managing a warehouse and distribution system. Introduces the concepts and applications for the effective management and control of distribution channel, warehouse, and transportation management functions and processes. Includes channel network design, distribution inventory management, warehousing, materials handling functions, and transportation management.
Dealership Sales OperationsAUTO-OPE2AUTO-OPE-0023Students examine in detail all key aspects of managing the new and used vehicle operations of an automotive dealership including leasing, finance, and insurance. The interrelationship between the new and used vehicle sales departments and other departments within the dealership is reviewed. The dealership's relationship with the manufacturer is also examined.
Digital MarketingAUTO-DMA2AUTO-DMA-0023This course focuses on the use of online advertising as a key digital marketing tool across the plethora of mobile and desktop web browsing environments, the emerging practice of programmatic bid for inventory with the objective of building effective communication programs. Students will be introduced to the most common industry tools, including achieving certificates by industry groups like Facebook and Google. The course will also equip the students to navigate the challenges faced by the industry like click fraud, viewability and Ad Blockers (to name a few).
Automotive Technology IIAUTO-TER2AUTO-TER-0023Learners will work safely while providing general automotive maintenance services including lubrication and fluids, belts and hoses, exterior lamps, body trim and hardware, tires and wheels, non friction bearings and spindles and hubs and diagnosis and repair of drive and axle shafts. Additionally learners will assess, diagnose and service basic electrical systems, hydraulic, drum brake, disc brake, power assist and anti-lock brake systems, steering systems as well a suspension systems. Throughout the performance of these skills, learners will safely and effectively utilize hand, measuring, power tools while simultaneously demonstrating employability, communication and business skills, as well as implementation of specific safety protocols for hybrid and electric vehicles.
Automotive Aftermarket IIAUTO-FTE2AUTO-FTE-0023An overview of structural trends in the North American, Asian and European aftermarket, and the underlying reasons including an analysis of the manufacturer franchised and independent sectors, markets, customers, products and services. Through a mixture of classroom teaching, discussion and exercises, the course aims to increase awareness, understanding and the ability to identify commercial opportunities and address potential channel conflicts and threats.
Fixed Operations with DMS (Dealer Management Software)AUTO-DMS2AUTO-DMS-0023Students are introduced to the service, parts, and body shop operations of a typical automobile dealership. Best practices for optimizing the return on investment in the dealership and how after-sales business contributes to overall dealership profitability, are examined with an emphasis on customer satisfaction and customer loyalty. Students are also introduced to various software applications retail dealerships utilize. A dealership management system is used to provide an in-depth look at the parts and service departments, with respects to parts inventory control, parts invoicing, service merchandising, service scheduling and service invoicing.
Logistics ManagementAUTO-LOG2AUTO-LOG-0023This course is designed to introduce the students to the main components of a logistics system, such as customer service, demand forecasting, inventory control, warehousing and storage, traffic and transportation, plant and warehouse site selection, order processing and materials handling. It will also emphasize the relationships among these various elements and how effective management of them leads to a higher economic standard of living.
Dealership Financial StatementsAUTO-STA2AUTO-STA-0023Students examine dealership efficiency, productivity and profitability through financial statement ratio analysis using generally accepted industry guidelines and other comparisons. Other topics include working capital management, and financing.
Freight Forwarding - EssentialsAUTO-FFO2AUTO-FFO-0023Understanding how buyers and sellers manage risk with a variety of international payments and cargo
insurance, the knowledge of commercial documents and their completion, export packaging, cargo
security, dangerous goods and alternative transport solutions enable students to properly cost and
quote on a shipment.
Transportation SystemsAUTO-TSY2AUTO-TSY-0023 This course provides an overview of Canadian transportation modes (water, rail, road, air and pipelines), intermediate transportation agencies (including small transport and transportation brokering), domestic and international intermodal movements and warehousing and materials handling (including the use of unitization devices).
International Transportation and TradeAUTO-ITT2AUTO-ITT-0023This course explores the international standards that must be met to allow the movement of goods between countries, as well as the design and implementation of effective logistics strategies in global markets. You will cover the effects of government trade policies, the role of international trade specialists, the impact of changes in the political/legal environments and guidelines for developing a global logistics strategy.

Leave a Reply

Your email address will not be published. Required fields are marked *